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Local THC drink maker says federal hemp ban starting Dec. 11 would put it out of business

Wild Revival's founders say a 0.4-milligram federal THC limit would end their Denton beverage business, while supporters say the law closes a loophole that put intoxicating hemp in gas stations.

Jubal Nash· AI-assisted, edited by Jake Team

November 10, 20262 min read

Local Beverage Business - illustration, Jake Team LLC

A Denton company that makes THC drinks says a federal ban taking effect next month could close its doors, while supporters of the law say it shuts a loophole that let intoxicating products reach gas station shelves.

Starting Dec. 11, federal law will bar hemp-derived products that carry above 0.4 milligrams of THC, counted across the whole container, according to CNN and The Associated Press. Products made with synthetic cannabinoids such as delta-8 lost their legal status earlier, on Nov. 12, CNN reported. The ban does not reach marijuana sold through state-licensed dispensaries.

What the Denton founders say

Michael Williams and Andrew Martin, who started the Denton drink company Wild Revival, spoke with KERA's NTX Now in an interview published Nov. 9. KERA noted that new Texas rules this year had already cut deeply into the smokable hemp market, and that drink makers had believed they were safe.

Williams told KERA that Square, a payment processor he said carries 45% or more of the company's sales, emailed to say it would stop doing business with them because of the coming ban. He said the company sells drinks at 10, 25 and 50 milligrams.

"These new rules and new law that would go into effect on December 11th will put us out of business," he said.

Martin said the company also manufactures its own products in plants the founders paid for, and that "95% of our revenue is cannabis-based."

The case for the ban

Kentucky Republican Sen. Mitch McConnell, who pushed hemp legalization in the 2018 farm bill, added the ban to the bill that ended last year's government shutdown, AP reported. AP described the target as a loophole that allowed untested THC snacks, vapes and drinks to spread to gas stations and convenience stores, where teens could buy them.

"I have sympathy for people losing their jobs, but I also have sympathy for the many, many more people whose lives are affected by this," Kevin Sabet, who leads the group Smart Approaches to Marijuana, told AP.

Cory Harris, who lobbies for licensed marijuana businesses, told AP the forecasts of damage are overstated, adding, "if you establish your whole business within a legally questionable loophole, that's just sort of the risk you take."

In Illinois, Gov. JB Pritzker and U.S. Sen. Tammy Duckworth published an agenda last week urging Congress to let the ban take effect, Marijuana Moment reported. "Children can buy unlicensed, untested intoxicating hemp products at gas stations, corner stores, and smoke shops," the document says.

Efforts to change it

Opponents include Republican Sen. Rand Paul, who has worked with Minnesota Democrat Amy Klobuchar on a bill that would let states opt out, according to CNN. CNN also reported that House members from Texas and other states have proposed looser rules, and that another delay remains possible.

Sources

houstonpublicmedia.org

cnn.com

adn.com

marijuanamoment.net

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Jubal Nash· AI-assisted, edited by Jake Team

Jubal Nash reports on local business, new openings, and economic development in Denton.

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